Usability is Conversion rates, ROI is accessibility! Our premium Magento themes take care of the two.
SEO: We have laid a solid foundation for search engine optimization using the best semantical and structural practices in the markup.
Usability: SEO alone is not enough to making your site usable; Website Architecture (Information Architecture) plays a far more important role for a successful eCommerce site. Our theme emphasizes on good UI and navigation design, structural markup, source ordered layout, clean and good looking design (with substance!).
Accessibility: Although your site may not be mandated by Section 508/DDA (Disability Discrimination Act), it does not meant you are free from moral obligation and free from being sued by people with disability. Being an eCommerce site's owner, it's a good business for you to make your site be accessible because it means your visitors including people with disabilities actually able to use your site and make purchase of your products. Our theme help solve 90% of accessibility issues, and the rest of 10% is your duty!